Discover the best free website ranking checker tools to track keyword positions, analyze SEO performance, and improve your site’s visibility—all without spending a dime.
Last Updated: August 20, 2025
Whether you’re a business owner, Digital Marketing Services or content creator, keeping track of your website’s search engine rankings is essential. Search engine optimization (SEO) isn’t a one-time task—it’s an ongoing effort. Knowing where your site stands in search engine results pages (SERPs) helps you make data-driven decisions to improve traffic and visibility.
But what if you’re on a budget? Fortunately, there are powerful free tools that let you check your website rankings without paying a penny. In this post, we’ll explore the best free website ranking checker tools available in 2025 and how you can use them to stay ahead in the SEO Services game.
Best for: Beginners and anyone with a website
Why it’s great: Google Search Console (GSC) is a free tool offered by Google itself. It shows your site's performance in search results, including keyword rankings, impressions, clicks, and average position.
Limitations: Only tracks Google search. Interface can be overwhelming for beginners.
Pro Tip: Set up your GSC account and regularly review your “Performance” tab to monitor changes in keyword rankings.
Best for: Freelancers, bloggers, and small businesses
Why it’s great: Ubersuggest, created by Neil Patel, provides keyword ranking data along with domain overview, backlink analysis, and content ideas.
Limitations: Requires account creation. Limited features unless you upgrade.
Pro Tip: Use Ubersuggest’s keyword tracking tool to monitor how specific target terms are performing over time.
Best for: Short-term ranking analysis and quick audits
Why it’s great: Though it’s a paid tool, SERPWatcher offers a free trial that’s perfect for getting an in-depth snapshot of your keyword rankings.
Limitations: Trial is limited to 10 days. Credit card required for trial signup.
Pro Tip: Use the trial to run a comprehensive audit of your top-performing and underperforming pages.
Best for: SEO professionals looking for deeper insights
Why it’s great: Ahrefs offers a free version of its powerful SEO platform for verified website owners. While it’s not a full rank tracker, it gives valuable performance insights.
Limitations: Limited to your verified websites. Does not track rankings for competitor domains in the free version.
Pro Tip: Pair this with Google Search Console for a well-rounded SEO monitoring toolkit.
Best for: Quick keyword position checks without signing up
Why it’s great: SERPROBOT is a free and straightforward tool that checks keyword rankings for specific URLs.
Limitations: Manual input only. No historical tracking or automation.
Pro Tip: Great for spot-checking your keyword performance or validating competitor rankings.
Best for: Desktop users who prefer downloadable tools
Why it’s great: SEO PowerSuite’s Rank Tracker software is powerful and has a generous free version. It’s ideal for agencies or serious SEO practitioners.
Limitations: Requires installation. Limited data saving in free version.
Pro Tip: Run regular scans and export the data to keep historical records of ranking progress.
Most free tools require manual entry or limited tracking. If your needs grow, consider combining free tools with affordable paid solutions, or explore plugins and spreadsheets to automate tasks using Google Search Console data via APIs or Google Sheets integrations.
Ranking well in search engines can dramatically impact your website’s success. While premium SEO tools offer robust features, many free ranking checkers provide all you need to get started. Whether you're tracking just a few keywords or monitoring entire campaigns, tools like Google Search Console, Ubersuggest, and SERPROBOT offer great value at zero cost.
Start using a free website ranking checker today and gain the insights needed to elevate your SEO strategy.
