Technical SEO Fixes Every Developer Should Know

In the competitive world of Digital Marketing Services good content alone won't get your website to rank on Google. Technical SEO—the backbone of your website's performance and discoverability—is equally vital. For Indian developers working on business, startup, or portfolio websites, mastering technical SEO Services can greatly boost organic traffic and improve site health.

Optimize Site Speed

Page speed directly impacts bounce rates, conversions, and rankings. With Google's Core Web Vitals update, speed is no longer optional. Indian users often deal with inconsistent internet speeds, making this fix even more critical.

• Minify CSS, JavaScript, and HTML using tools like online minifiers.
• Compress images with tools like TinyPNG or ImageOptim.
• Use lazy loading for images and iframes to reduce initial load time.
• Implement server-side caching and use a CDN like Cloudflare for faster global delivery.

Fix Broken Links and 404 Errors

Broken links damage user experience and confuse search engines. Regularly crawl your site using tools like Screaming Frog or Ahrefs to identify:

• Internal links pointing to deleted pages
• External links returning 404

Set up proper 301 redirects where needed and update internal linking structures to avoid SEO dilution.

Improve Crawlability with Robots.txt

The file tells search engines what to crawl and what to ignore. A wrongly configured file can block important pages from indexing.

Test your robots.txt file using Google Search Console’s URL Inspection tool.

Use a Clean, SEO-Friendly URL Structure

Keep URLs readable, short, and keyword-rich. Avoid dynamic parameters when possible:

• Bad:
• Good:

Use hyphens instead of underscores and avoid uppercase letters or special characters.

Implement XML Sitemaps

Sitemaps guide search engines to all your website’s pages, even the ones deeply nested or with no backlinks.

• Generate sitemaps using plugins (for WordPress) or online tools.
• Submit it to Google Search Console for better indexing.
• Keep it updated regularly when content changes.

Mobile-Friendliness Is Non-Negotiable

In India, over 70% of users access websites through mobile. If your website isn’t mobile-optimised, your rankings will suffer.

• Use responsive design via CSS Flexbox or Grid.
• Avoid pop-ups or interstitials that obstruct content.
• Test using Google’s Mobile-Friendly Test tool.

Canonical Tags for Duplicate Content

Duplicate content confuses search engines and can divide ranking power. Use the tag to specify the preferred version of a page.

Example:

Fix Indexing Issues

Pages that are not indexed will never rank. Regularly monitor the Coverage report in Google Search Console:

• Check for “Discovered – currently not indexed” status.
• Resolve “Crawled – currently not indexed” by improving content quality or internal linking.
• Fix “Blocked by robots.txt” or “Noindex tag” errors if unintentional.

Use Structured Data Markup

Schema.org markup helps Google understand your content better and can result in rich snippets like ratings, prices, FAQs, etc.

Use JSON-LD format to add structured data for:

• Articles
• Local Business (especially useful for Indian salons, agencies, shops)
• Events
• Products

Test your markup using Google’s Rich Results Test tool.

HTTPS is Mandatory

Sites without HTTPS are marked “Not Secure” by browsers. Use free SSL certificates from Let’s Encrypt and redirect all HTTP traffic to HTTPS via 301 redirects.

Internal Linking Strategy

Smart internal linking helps search engines crawl and understand your site structure. Every new blog post or product page should link back to relevant main categories or pillar pages.

• Use descriptive anchor texts (not “click here”)
• Ensure every page is reachable in 3 clicks or less
• Avoid orphaned pages

Remove Unused Scripts and Plugins

Bloated code and unnecessary plugins can drastically slow down your site and introduce vulnerabilities. Regularly audit your codebase and remove unused JavaScript, CSS, or extensions—especially in CMS like WordPress.

Manage Crawl Budget Efficiently

If you're managing a large e-commerce or media website, your crawl budget matters. Avoid wasting it on:

• Faceted navigation with dynamic URLs
• Thin content pages
• Duplicate paginated URLs

Use the meta tag where appropriate and block irrelevant URLs via robots.txt.

Conclusion

Technical SEO is not just a checklist—it's an ongoing responsibility. Whether you're developing websites for Indian businesses, startups, or personal blogs, these technical SEO fixes will significantly enhance site performance, crawlability, and visibility on search engines.

Stay updated with Google’s algorithm changes, monitor performance using tools like Lighthouse, and make technical SEO a core part of your development process. Your site's rankings—and your clients—will thank you for it.