What does an SEO agency do

An SEO (Search Engine Optimization) agency specializes in improving a website's visibility and ranking on search engine results pages (SERPs). Here's what an SEO agency typically does:

• Keyword Research: They identify relevant keywords and phrases that potential customers use when searching for products, services, or information related to their clients' businesses.
• On-Page Optimization: This involves optimizing various elements on a website such as meta tags, headings, content, and images to make them more search engine-friendly and improve their relevance to targeted keywords.
• Technical SEO: They ensure that the website is technically sound, including factors such as website speed, mobile-friendliness, crawlability, site architecture, and URL structure.
• Content Creation and Optimization: SEO agencies often create high-quality, relevant content for websites, including blog posts, articles, videos, and infographics. They also optimize existing content to target specific keywords and improve its visibility in search results.
• Link Building: They work on acquiring high-quality backlinks from reputable websites to improve the website's authority and credibility in the eyes of search engines.
• Monitoring and Analysis: SEO agencies continuously monitor website performance, keyword rankings, traffic, and other relevant metrics using tools like Google Analytics and Search Console. They analyze data to identify areas for improvement and adjust their strategies accordingly.
• Local SEO: For businesses targeting local customers, SEO agencies optimize the website for local search queries, manage online reviews, and ensure the accuracy of business listings on platforms like Google My Business.
• SEO Consulting and Strategy Development: They provide expert advice and develop customized SEO strategies tailored to the unique needs and goals of their clients' businesses.

Overall, the goal of an SEO agency is to help their clients improve their online visibility, attract more organic traffic, and ultimately increase conversions and revenue through higher search engine rankings.