What does an SEO company do

An SEO (Search Engine Optimization) company specializes in improving a website's visibility and ranking on search engine results pages (SERPs). Here's what an SEO company typically does:

• Keyword Research: They identify relevant keywords and phrases that users are likely to search for when looking for products, services, or information related to their client's business.
• On-Page Optimization: This involves optimizing various elements on a website to make it more search engine friendly. This includes optimizing title tags, meta descriptions, headings, and content for target keywords, improving site speed, optimizing images, and ensuring mobile-friendliness.
• Off-Page Optimization: SEO companies work on building high-quality backlinks from authoritative websites to improve a site's authority and credibility in the eyes of search engines. This may involve outreach, content marketing, and other link building strategies.
• Technical SEO: They address technical issues that could affect a website's search engine visibility, such as crawl errors, broken links, duplicate content, and XML sitemap optimization. This also includes ensuring proper website structure, URL optimization, and schema markup implementation.
• Content Strategy: SEO companies often develop and execute content strategies to create valuable, relevant, and optimized content that attracts and engages the target audience while also satisfying search engine algorithms. This may involve creating blog posts, articles, videos, infographics, and other types of content.
• Monitoring and Reporting: They continuously monitor the performance of the website in terms of rankings, traffic, and conversions. They provide regular reports to clients, highlighting key metrics and insights, and make adjustments to the SEO strategy as needed.
• Local SEO: For businesses targeting local customers, SEO companies optimize the website for local search by creating and optimizing Google My Business profiles, obtaining local citations, and managing online reviews.
• E-commerce SEO: For online stores, SEO companies optimize product pages, improve site structure and navigation, and implement strategies to enhance product visibility and sales.
• Algorithm Updates and Trends: They stay updated with search engine algorithm changes and industry trends to adapt their strategies accordingly and ensure their clients' websites remain optimized for maximum visibility and traffic.

Overall, an SEO company's primary goal is to improve a website's search engine visibility, drive organic traffic, and ultimately increase conversions and revenue for their clients.