What is a conversion in marketing

In marketing, a conversion refers to the desired action that a marketer wants a user or customer to take. It can vary depending on the specific goals of a marketing campaign or strategy. Common examples of conversions include:

1. Making a purchase: This is the most direct and commonly desired conversion for e-commerce businesses. It occurs when a user completes a transaction and buys a product or service.
2. Signing up: This conversion happens when a user provides their contact information, such as email address or phone number, to subscribe to a newsletter, create an account, or register for a service.
3. Filling out a form: Marketers often use forms to collect information from users, such as lead generation forms or contact forms. When a user submits a completed form, it counts as a conversion.
4. Downloading content: If a marketer offers downloadable content such as ebooks, whitepapers, or guides, getting users to download these materials can be considered a conversion.
5. Watching a video: For content marketing campaigns centered around video content, getting users to watch a video can be a conversion metric.
6. Clicking on a link: This conversion metric measures how effective a marketing campaign is at driving traffic to a specific webpage or landing page.

Overall, conversions are essential in marketing as they help measure the effectiveness of marketing efforts and gauge how well they are meeting the desired objectives and goals of a campaign.