What is the difference between a landing page and a website

What is the difference between a landing page and a website

A landing page targets one goal or campaign, while a website offers multiple pages and info about your business or brand.

Last Updated: May 24, 2025


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A landing page and a website serve different purposes and have distinct characteristics:

Landing Page:

  • A landing page is a single web page that is specifically designed to prompt a particular action or response from a visitor, such as signing up for a newsletter, downloading an ebook, or purchasing a product.
  • It typically has a focused message and a clear call-to-action (CTA) aimed at achieving a specific goal.
  • Landing pages are often used in marketing campaigns, where they are linked from ads, email campaigns, or social media posts to drive traffic and conversions.
  • They are designed to minimize distractions and keep visitors focused on the intended action.

Website:

  • A website is a collection of interconnected web pages that typically provides comprehensive information about a business, organization, individual, or topic.
  • Websites serve as an online presence for businesses or individuals, offering various functionalities such as providing information about products or services, allowing for e-commerce transactions, hosting blogs or articles, and engaging with visitors through contact forms or forums.
  • Unlike landing pages, websites often have multiple pages covering different topics or aspects related to the entity they represent.
  • Websites are meant to provide a broader overview of the entity, its offerings, and its brand, catering to various needs and interests of visitors.

In summary, while both landing pages and websites are web pages accessed through a browser, landing pages are focused on achieving a specific conversion goal, whereas websites provide more comprehensive information and functionality related to a broader range of topics or purposes.