Want to land your content in Google's featured snippets? Discover proven techniques and SEO strategies to write content that ranks for position zero in search results.
Last Updated: July 16, 2025
📘 Download Free Ebook: Grow Your Business with Digital MarketingWant to land your content in Google's featured snippets? Discover proven techniques and SEO strategies to write content that ranks for position zero in search results.
In today’s SEO-driven digital world, securing a spot in Google’s featured snippets can skyrocket your traffic. Often called “position zero,” featured snippets appear above the #1 organic result, making them prime real estate on the SERP (Search Engine Results Page).
Whether it’s a definition box, bullet list, table, or step-by-step instructions, featured snippets answer user queries directly. For Indian bloggers, marketers, and content creators, learning how to craft content that grabs this position is a major SEO advantage. Let’s dive into how you can optimise your content and structure it perfectly for featured snippets.
A featured snippet is a brief summary of an answer to a user’s query, extracted from a webpage, and displayed at the top of Google’s search results. There are different types:
Ranking for these gives your website maximum visibility, often increasing CTR (click-through rate) by up to 30% or more.
In India, more users are searching via mobile and voice. Featured snippets often power Google Assistant answers, making snippet optimization even more important.
Consider this: if your page is featured in the snippet, your brand becomes the first impression in search — even before Wikipedia or Amazon.
Use tools like:
Look for keywords that already trigger a featured snippet. Focus on:
Example: Instead of targeting just “digital marketing”, aim for “What is digital marketing in India?”
Use H2 and H3 tags to break down content logically. Google’s algorithm prefers well-organized content it can scan quickly.
Here’s a sample structure:
If your content is long-winded, Google won’t select it. Aim to answer the query in 40–60 words.
Query: What is UPI?
Answer: UPI (Unified Payments Interface) is an instant real-time payment system developed by NPCI in India, allowing users to transfer money between bank accounts using a mobile device.
Lead with the answer, then explain. Don’t bury the key point at the bottom. Google scans top-down, and your first paragraph should do the heavy lifting.
Many featured snippets come from voice search queries in India. Use natural language, conversational tone, and FAQ-style sections to align with voice assistants.
Example Voice Query: “How to check my PF balance without UAN number?”
Answer it directly in a bullet list or a simple paragraph.
An FAQ (Frequently Asked Questions) section at the end of your blog improves your chances of multiple snippet placements. Use schema markup for better visibility.
Q: What is the income tax slab for FY 2024-25 in India?
A: The income tax slabs for individuals below 60 years in FY 2024-25 start at ₹2.5 lakh under the old regime and ₹3 lakh under the new regime.
Use structured data (Schema.org) for articles, FAQs, products, etc. It helps Google understand your page better.
Google prefers fast-loading pages, especially on mobile. Use tools like:
Aim for load time under 2 seconds.
Most Indian users browse on mobile. Use responsive design and test your site using Google’s Mobile-Friendly Test.
Use Google search and plugins like Ahrefs SEO Toolbar or Surfer SEO to see which pages currently rank for featured snippets. Analyze their structure, length, and keyword use — then create something better.
Earning a spot in Google’s featured snippets isn’t just about writing great content — it’s about writing smart, structured, and user-focused content. Whether you run a blog, an e-commerce store, or a news website in India, you can boost visibility and authority by optimizing for these “position zero” opportunities.
Start by targeting long-tail, question-based keywords, structure your answers clearly, and leverage schema markup — and you’ll be on your way to dominating the SERPs with featured snippets.
