Drive Blog Traffic with Pinterest

Why Pinterest Works So Well for Bloggers

Pinterest users come to the platform with search intent. That means they’re actively looking for ideas, solutions, and inspiration—exactly what blog content provides. Unlike Instagram or Facebook, Pinterest users are planners. They save content, click through to read blog posts, and often return for more.

Here’s why Pinterest is a goldmine for blog traffic:

• Evergreen Content: A pin can continue to bring traffic for months or years after it's published.
• Search-Based Discovery: Pinterest is essentially a visual search engine.
• High Click-Through Rates: With the right image and copy, users are more likely to click through to your blog.
• Audience with Purchase Intent: Many Pinterest users are ready to buy or take action.

Step 1: Set Up a Business Pinterest Account

If you're still using a personal Pinterest account, it's time to switch. A Pinterest Business Account unlocks analytics and allows you to claim your website, run ads, and get insights into what pins are driving traffic.

1. Go to Pinterest for Business.
2. Convert your account or create a new one.
3. Claim your website to link your domain with your Pinterest profile.
4. Enable Rich Pins to add metadata to your pins (like blog title and description).

Step 2: Optimize Your Pinterest Profile

Your profile should tell people exactly what your blog is about and who it’s for. Use keywords in your bio, profile name, and boards to help Pinterest understand what kind of content you share.

Tips for an optimized profile:

• Use a clear, professional profile picture (your logo or headshot).
• Include a short, keyword-rich bio.
• Add a link to your blog homepage.
• Create SEO-friendly boards (e.g., “Easy Weeknight Recipes”).

Step 3: Create Click-Worthy Pins

Your pins are your first impression. A well-designed, engaging pin can stop the scroll and drive users to your blog. A bad pin? It gets lost in the feed.

What makes a great pin?

• Vertical format (2:3 ratio, e.g., 1000x1500 pixels).
• Eye-catching visuals – use high-quality images and bold, readable fonts.
• Compelling text overlay – tell users what they’ll get if they click.
• Branding – include your logo or website name.
• SEO-rich pin description – use keywords and a CTA.

Use free tools like Canva to create beautiful pins in minutes. Bonus tip: Test multiple designs for the same blog post to see which performs best.

Step 4: Pin Consistently (and Strategically)

Pinterest loves consistency. The algorithm rewards accounts that post regularly. Aim to pin at least 5–10 times per day.

Smart pinning tips:

• Pin your own blog content to relevant boards.
• Share fresh pins regularly (same URL, different images).
• Use Tailwind to automate your posting.
• Repin high-quality content from others in your niche.

Step 5: Use Pinterest SEO to Get Found

Pinterest is a search engine. Use Pinterest SEO techniques to make your content discoverable.

Where to use keywords:

• Profile name and bio
• Board titles and descriptions
• Pin titles and descriptions
• Image file names

Use Pinterest’s search bar to see autocomplete suggestions—those are popular keywords. For example:

“Looking for easy vegan dinners? This roundup of quick plant-based meals is perfect for busy weeknights. Save this for your next dinner idea!”

Step 6: Analyze, Adjust, Repeat

You can’t improve what you don’t measure. Use Pinterest Analytics to track your performance and adjust your strategy.

Metrics to track:

• Outbound clicks – people who clicked to your blog.
• Saves – shows how useful or inspiring your pin is.
• Impressions – how often your pins are seen.

Create similar pins, tweak descriptions, and double down on what works.

Bonus Tips to Maximize Pinterest Traffic

• Create multiple pins per blog post.
• Focus on seasonal content early.
• Add a Pinterest share button to your blog.
• Join group boards in your niche (personal boards tend to perform better now).
• Update old blog posts with fresh pins.

Final Thoughts: Pinterest Is a Long-Term Game

Pinterest isn’t about going viral overnight—it’s about building a traffic machine that compounds over time. With consistent effort and smart pinning, your blog can see exponential growth, often with less effort than traditional SEO or social media.

If you haven’t already, now is the time to integrate Pinterest into your blog traffic strategy. The sooner you start, the sooner you’ll start seeing results.

Ready to turn Pinterest into your blog’s #1 traffic source? Start by optimizing your profile, creating your first set of pins, and building your boards. One pin could be the beginning of thousands of pageviews.