How to Drive Traffic to Your Pinterest Account

Pinterest isn’t just a digital pinboard for DIY crafts and wedding inspiration—it’s one of the most powerful visual search engines on the internet. With over 460 million monthly active users, Pinterest is a goldmine for content creators, bloggers, and businesses looking to drive traffic, increase visibility, and grow their brand.

If you’re wondering how to get more eyes on your Pinterest profile and turn pins into pageviews, you’re in the right place. In this blog post, we’ll walk you through 10 proven strategies to drive traffic to your Pinterest account and make the platform work harder for your content.

Optimize Your Pinterest Profile

Your Pinterest profile is your first impression—make it count.

• Username & Business Name: Make sure your username reflects your brand name. If possible, include a keyword.
• Bio: Use relevant keywords to describe who you are and what kind of content you offer.
• Profile Picture: Use a high-quality logo or headshot for brand consistency.
• Claim Your Website: Verified accounts look more credible and unlock analytics.

A fully optimized profile increases your chances of being discovered in search results and builds trust with new visitors.

Use Keyword-Rich Board Titles and Descriptions

Pinterest functions like a visual search engine. Just like SEO for Google, Pinterest has its own algorithm—and keywords matter.

• Choose specific, searchable board titles (e.g., “Healthy Smoothie Recipes” instead of just “Food”).
• Fill in board descriptions with relevant keywords and hashtags.
• Organize your boards with a logical flow that mirrors your content strategy.

Design Eye-Catching, Clickable Pins

You don’t need to be a graphic designer to make viral pins—but you do need to be intentional.

• Use tools like Canva to create clean, branded pins.
• Stick to vertical pins (ideally 1000x1500 pixels).
• Use bold fonts, contrasting colors, and clear calls-to-action.
• Always add your logo or website URL for branding.

Use Rich Pins for Extra Context

Rich Pins pull metadata from your website to display extra info on your pins. There are four types: product, article, app, and recipe.

• Article Pins: Add your title, author, and a snippet of your post.
• Product Pins: Show pricing, availability, and links directly to your product pages.

Rich Pins make your content more informative and trustworthy, which increases clicks and engagement.

Post Consistently (But Strategically)

Consistency is key on Pinterest. That doesn’t mean pinning 100 times a day, though.

• Aim to pin 5–15 times per day, mixing your content with repins.
• Spread your pinning activity throughout the day for maximum reach.
• Use tools like Tailwind or Pinterest Scheduler to automate posts and maintain consistency.

Create Fresh Pins for Existing Content

Pinterest LOVES fresh content—and “fresh” doesn’t always mean brand-new.

• Repurpose existing blog posts or product pages with new pin designs.
• Change up the headline, design, or image to target different keywords.
• Create seasonal or trend-based variations of evergreen content.

Engage with the Pinterest Community

Pinterest isn’t as social as Instagram or TikTok, but engagement still matters.

• Repin high-quality content from others in your niche.
• Comment on popular pins (especially from big accounts).
• Follow accounts with similar audiences to increase visibility.

Leverage Group Boards

Group boards allow multiple users to contribute to one board—expanding your content’s reach.

• Join niche-relevant group boards with high engagement.
• Follow the rules and pin high-quality content.
• Avoid spammy or inactive boards—they can hurt your account’s reputation.

You can also create your own group board to attract collaborators and position yourself as a thought leader in your space.

Add Pinterest Share Buttons to Your Website

Make it easy for your audience to share your content on Pinterest.

• Use Pinterest save buttons on blog posts, images, or product pages.
• Add hover-over Pin It buttons on images using plugins like Tasty Pins or Social Warfare.
• Encourage users to share your content by prompting them in your posts.

Analyze and Adjust with Pinterest Analytics

You can’t grow what you don’t measure.

• Use Pinterest Analytics to track impressions, saves, clicks, and top-performing pins.
• Monitor which boards drive the most traffic.
• Use this data to inform future content and design decisions.

Look at trends over time—not just day-to-day—and continuously tweak your strategy to focus on what’s working.

Bonus Tip: Use Pinterest Trends for Topic Inspiration

Pinterest Trends helps you see what’s trending in real-time.

• Discover seasonal trends and rising keywords in your niche.
• Use trend insights to create pins that match what people are searching for.
• Stay one step ahead of your competitors by planning content in advance.

Final Thoughts

Driving traffic to your Pinterest account isn’t about luck—it’s about strategy, creativity, and consistency.

By optimizing your profile, designing irresistible pins, and tapping into Pinterest’s powerful search features, you can grow your audience, boost engagement, and funnel traffic to your blog, shop, or brand.

Whether you’re a blogger, small business, or content creator, Pinterest is a long-term traffic engine just waiting to be harnessed.

Start applying these strategies today—and watch your Pinterest presence take off.