How to Get Traffic from Pinterest

Pinterest isn’t just a social media platform—it’s a powerful visual search engine with over 450 million active users. Unlike platforms where content disappears in hours or days, Pinterest pins can drive consistent traffic for months or even years.

If you’re a blogger, business owner, content creator, or digital marketer looking to drive free and targeted traffic to your website, Pinterest should be on your radar. This post will walk you through how to get traffic from Pinterest effectively, step-by-step.

Set Up a Business Account

First things first: if you want to take Pinterest seriously, you need a Pinterest Business Account. It’s free and gives you access to Pinterest Analytics, ad tools, and Rich Pins, which display extra details about your content.

To set it up:

• Go to Pinterest Business
• Either convert your personal account or start fresh
• Claim your website
• Set up your profile with a clear bio, branded photo, and a link to your site

Tip: Use relevant keywords in your bio to help users (and the algorithm) understand what your profile is about.

Understand How Pinterest Works

Pinterest functions more like Google than Instagram. It’s a search engine that rewards:

• Keyword optimization
• Fresh content
• Consistency

Unlike a tweet or Instagram story, a single pin can go viral weeks or months after it's published. That’s the magic of Pinterest SEO.

Do Pinterest Keyword Research

Just like SEO for Google, you need to know what your audience is searching for on Pinterest.

How to Do It:

• Use the Pinterest search bar and note the auto-suggested terms
• Scroll down to see related keywords
• Check Pinterest Trends

Example: If you're blogging about "healthy smoothies," Pinterest might suggest:

• Healthy smoothie recipes
• Breakfast smoothies
• Green smoothies
• Weight loss smoothies

Use these keyword variations in your pin titles, descriptions, and boards.

Create Beautiful, Click-Worthy Pins

Pinterest is visual—design matters. Your pins need to stand out.

Pin Design Tips:

• Vertical format (2:3 ratio) – Ideal size: 1000x1500 px
• Use bright colors and easy-to-read fonts
• Add text overlay that teases the benefit of your content
• Include your brand logo or website
• Use high-quality images or graphics

Tools like Canva, Adobe Express, or VistaCreate make pin design easy with templates.

Optimize Every Pin

You don’t want to just design a beautiful pin—you need it to rank and get clicks.

Here’s how to optimize:

• Pin Title: Include your main keyword
• Pin Description: Write 1–2 paragraphs using natural language and keywords
• Hashtags: Optional, but 2–5 relevant ones can help
• Link: Always link to a specific blog post, not your homepage

Create Relevant Boards with Keywords

Boards help Pinterest categorize your pins. Optimize them!

How to Optimize Boards:

• Use keyword-rich board titles (e.g., “Healthy Breakfast Recipes”)
• Write a keyword-rich board description
• Add only relevant pins

Post Consistently

Pinterest loves consistency. Don’t pin in bursts—spread it out.

Use tools like:

• Tailwind – Schedules pins and loops content
• Pinterest Scheduler – Built-in for business accounts

Best Practice: Aim to pin 1–5 times per day, mixing new and older content.

Use Group Boards Strategically

Group boards allow multiple users to pin to the same board. They’re great for exposure.

Choose boards that are:

• Active and relevant to your niche
• Well-moderated (avoid spammy ones)

Follow board instructions or contact the owner to join.

Leverage Idea Pins (formerly Story Pins)

Idea Pins are multi-page pins like Instagram Stories. While they don’t link out, they:

• Boost visibility
• Increase engagement and followers
• Build niche authority

Use them for mini-guides, tutorials, or behind-the-scenes content.

Track and Adjust with Pinterest Analytics

Check your Pinterest Analytics to see:

• Top-performing pins
• Engagement rates
• Link clicks
• Follower growth

Double down on what’s working—tweak what isn’t.

Repurpose Blog Content for Pinterest

Don’t reinvent the wheel—create multiple pins per blog post.

Try different:

• Images
• Headlines
• Design styles

Pinterest sees these as new content—even if they link to the same page.

Stay Updated with Pinterest Trends

Check out the annual Pinterest Predicts report and live trends at Pinterest Trends.

Jumping on trends early can give your pins a major boost.

Final Thoughts

Pinterest is an underrated traffic goldmine. With smart SEO, consistent pinning, and eye-catching designs, you can drive thousands of visits monthly—without spending a dime.

To recap:

• Set up a business profile
• Do keyword research
• Design optimized pins
• Post consistently
• Use boards and group boards
• Track performance
• Repurpose content
• Jump on trends

Want to Get Started Fast?
Pick your top 3 blog posts, design 3 pins for each, and schedule them for the week. See what gets traction—and optimize from there.

Need help designing scroll-stopping pins? Just ask—I’ve got templates and tips ready.